Case Study

Mitsubishi Electric Automotive America

Helping a tier 1 supplier showcase their innovative spirit & capture the attention of the automotive industry.

Mitsubishi Electric Automotive America (MEAA) is a Tier 1 supplier to the automotive industry that specializes in mobility solutions such as autonomous-ready connected infotainment and ADAS solutions, high-definition displays, and more. Headquartered in southeast Michigan and with five satellite offices throughout the US, MEAA is an affiliate company of global powerhouse brand Mitsubishi Electric Corporation. Crafting a distinctive, relevant brand presence, identity, and voice as an automotive supplier has proved challenging for many in the marketplace;

achieving that while staying true to an expansive corporate brand adds an extra layer to the challenge. MEAA sought our expertise in brand identity development to solve its positioning and messaging puzzle, then bring the new strategy to life with a new brand system showcased first as an all-new flagship website.

Inspired by stakeholder interviews and other findings from our discovery process, we sought to craft a positioning statement and messaging strategy that pays homage to Mitsubishi Electric’s 100- year history of innovation in electrical and electronic products and systems. After exploring and vetting several possible directions, we landed on a headline and supporting copy concept that would serve to inspire the bold, new brand system created by our design team.

"We are innovation, electrified. Electronic products are our past and our future. In fact, we’ve been igniting the automotive industry for 100 years. And with the arrival of the modern mobility age, we’re just getting started. From advanced automotive technology to the highest quality components and user-centered solutions, we were made for this. We are Mitsubishi Electric. We are innovation, electrified."

Working closely with stakeholders at MEAA, our strategists and UX designers established discrete goals, user personas, and user stories to drive the design of the new website. Over the course of several weekly design and engineering sprints, the new website came together as the dynamic, engaging experience that all of us envisioned from the start.

The result is a website that flawlessly showcases the evolving world of innovations at MEAA, captures the attention of automotive manufacturers, partners, and content creators, and serves as a crucial conduit for lead generation and talent acquisition.

Experience MEAA’s bold new stance for yourself at



Brand Audit

Competitive Audit

Creative Brief

Brand Positioning

Messaging Strategy

User Personas

UX/UI Design

Workflow Design

High-Fidelity Design Mockups

Website Engineering

Pardot Integration

Testing and QAUser Testing

DeploymentData Security

We deliver solutions to:

Patricia Campbell, Chief Operating Officer.
Christian Financial Credit Union
"The Symphonize team is amazing! Their ideas and designs for our website are truly exceptional, and they consistently follow through on delivery. With their flexible, collaborative approach, they are a pleasure to work with, and we just love the end result."
Sean Johnston, Senior Vice President - Operations and Technology.
Huntington National Bank
"The Symphonize team makes it so much easier! They can see through the complexity and the outliers to pull together an elegant solution that makes a complex product more intuitive. The team is always great to work with, challenging us when needed and helping us see beyond our requirements. We’ve been thrilled with the results so far and look forward to what the future will bring."
Ed Rose, CEO.
"Symphonize brings the expertise we need to make good decisions and stay calibrated. Our teams work together seamlessly. If you sat in on a working session, it would be hard to tell the Symphonize folks from my team. They have a seat at the table for every important decision."
David Jones, CIO.
Meridian Medical Management
"Symphonize is a one-stop shop that supports us at every stage: from whiteboarding to architecture to development to implementation. They know what the market is doing and reliably guide us to next generation technologies that will put us ahead of our competition."
Fady Zoweil, VP of Professional Services.
Thales Group
"The Symphonize Solution Architects and development team are excellent. We can assign tough tasks and know they will do them right without creating complexity or delays. I trust Symphonize to deliver on our commitment and achieve our customer’s goals because they've been doing it for 8 years now."
Terry Leahy, CEO.
Meridian Medical Management
"We have been successfully partnering with Symphonize for many years on a broad variety of technologies and product roadmaps. From Big Data analytics product development to rapid development and deployment of RPA, Symphonize has been our key strategic relationship. Their team functions seamlessly as an extension of our product management teams, which has enabled us to dramatically increase release velocity and quality simultaneously."

Our unified teams harmonise design thinking and technical excellence to chart new digital experiences.

Let us orchestrate your digital transformation with unmatched expertise and integrity.