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Mitsubishi Electric Automotive America

Helping a tier 1 supplier showcase their innovative spirit & capture the attention of the automotive industry.

PROCESS AND DELIVERABLES:
Discovery
Brand Audit
Competitive Audit
Creative Brief
Brand Positioning
Messaging Strategy
User Personas
UX/UI Design
Workflow Design
High-Fidelity Design Mockups
Website Engineering
Pardot Integration
Testing and QA
User Testing
Deployment
Data Security

RESULTS:

Mitsubishi Electric Automotive America (MEAA) is a Tier 1 supplier to the automotive industry that specializes in mobility solutions such as autonomous-ready connected infotainment and ADAS solutions, high-definition displays, and more. Headquartered in southeast Michigan and with five satellite offices throughout the US, MEAA is an affiliate company of global powerhouse brand Mitsubishi Electric Corporation. Crafting a distinctive, relevant brand presence, identity, and voice as an automotive supplier has proved challenging for many in the marketplace;

achieving that while staying true to an expansive corporate brand adds an extra layer to the challenge. MEAA sought our expertise in brand identity development to solve its positioning and messaging puzzle, then bring the new strategy to life with a new brand system showcased first as an all-new flagship website.

Inspired by stakeholder interviews and other findings from our discovery process, we sought to craft a positioning statement and messaging strategy that pays homage to Mitsubishi Electric’s 100- year history of innovation in electrical and electronic products and systems. After exploring and vetting several possible directions, we landed on a headline and supporting copy concept that would serve to inspire the bold, new brand system created by our design team.

We are innovation, electrified. Electronic products are our past and our future. In fact, we’ve been igniting the automotive industry for 100 years. And with the arrival of the modern mobility age, we’re just getting started. From advanced automotive technology to the highest quality components and user-centered solutions, we were made for this. We are Mitsubishi Electric. We are innovation, electrified.

Working closely with stakeholders at MEAA, our strategists and UX designers established discrete goals, user personas, and user stories to drive the design of the new website. Over the course of several weekly design and engineering sprints, the new website came together as the dynamic, engaging experience that all of us envisioned from the start.

The result is a website that flawlessly showcases the evolving world of innovations at MEAA, captures the attention of automotive manufacturers, partners, and content creators, and serves as a crucial conduit for lead generation and talent acquisition.

Experience MEAA’s bold new stance for yourself at https://www.meaa-mea.com/.

PROCESS AND DELIVERABLES:
Discovery
Brand Audit
Competitive Audit
Creative Brief
Brand Positioning
Messaging Strategy
User Personas
UX/UI Design
Workflow Design
High-Fidelity Design Mockups
Website Engineering
Pardot Integration
Testing and QA
User Testing
Deployment
Data Security

We deliver solutions to:

What our clients say
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Terry Leahy, CEO, Meridian Medical Management
Symphonize brings the expertise we need to make good decisions and stay calibrated. Our teams work together seamlessly. If you sat in on a working session, it would be hard to tell the Symphonize folks from my team. They have a seat at the table for every important decision.
Ed Rose, CEO, Paqqets
Symphonize is a one-stop shop that supports us at every stage: from whiteboarding to architecture to development to implementation. They know what the market is doing and reliably guide us to next generation technologies that will put us ahead of our competition.
David Jones, CIO, Meridian Medical Management
The Symphonize Solution Architects and development team are excellent. We can assign tough tasks and know they will do them right without creating complexity or delays. I trust Symphonize to deliver on our commitment and achieve our customer’s goals because they've been doing it for 8 years now.
Fady Zoweil, VP of Professional Services, Thales Group

Connect with us

California
3017 Douglas Blvd, Ste 300
Roseville, CA 95661
Michigan
3051 Miller Rd
Ann Arbor, MI 48103
Bengaluru
Beech E-1, Manyata Embassy Business Park
Ground Floor
Outer Ring Road, Nagawara
KA - 560045
Hyderabad
3rd Floor, Plot No. 14/2
Sector-1, HUDA Techno Enclave, Madhapur
TS - 500081
Vijayawada
3rd Floor
Sai Odessey Complex
NH16 Service Road Gurunanak Colony
AP - 520008