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Sea Ray

Creating an award-winning boat builder that seamlessly integrate product information, pricing, and visuals resulting in 3x lead increase.

PROCESS AND DELIVERABLES:

Discovery

Brand and Marketplace Immersion

Wireframes

UX/UI Design

High-Fidelity Design Mockups

Animated Design Mockup

Web Application Engineering

Data Pipeline Development

Testing and QA

Deployment

Data-Centric Product Updates

RESULTS:

Working closely with Sea Ray’s marketing and IT teams, NewFoundry created an all-new, web-based boat configurator application that supports the brand’s commitment to innovation, craftsmanship, and service.

The custom configurator solution presents a captivating shopping experience to Sea Ray customers that is cohesive with the brand’s visual identity and SeaRay.com web experience while facilitating the journey from shopping to purchase.

The configurator has proven itself to be an invaluable selling tool, realizing more than a three-fold increase in leads within two months of launch, capturing contact information, and interfacing with Salesforce for tracking and analytics. The unique combination of photo-realistic renderings and feature image photography plus integration with Sea Ray’s operational systems mean that shoppers see accurate product representation and pricing that is always in step with manufacturing and marketing databases.

Sea Ray was recognized with a Neptune Award for “Best Website” by the Marine Marketers of America (MMA) in part because of the significant, positive impact the configurator has had on its business. Sea Ray stated that the configurator has done this by:

  • Providing a captivating shopping experience for consumers that is cohesive with Sea Ray’s visual identity and the broader SeaRay.com web experience.
  • Facilitating the journey from shopping to purchase through contact capture and integration with Salesforce for lead tracking and analytics. The configurator realized more than a three-fold increase in leads within two months of launch.
  • Ensuring accurate product representation and pricing that is always in step with manufacturing and marketing databases, a key advantage of this custom-engineered solution versus competing “plug- and-play” CPQs.

Try the Sea Ray boat configurator for yourself on Sea Ray’s website or learn more about our configurator commerce solution.

PROCESS AND DELIVERABLES:

Discovery

Brand and Marketplace Immersion

Wireframes

UX/UI Design

High-Fidelity Design Mockups

Animated Design Mockup

Web Application Engineering

Data Pipeline Development

Testing and QA

Deployment

Data-Centric Product Updates

We deliver solutions to:

What our clients say
We have been successfully partnering with Symphonize for many years on a broad variety of technologies and product roadmaps. From Big Data analytics product development to rapid development and deployment of RPA, Symphonize has been our key strategic relationship. Their team functions seamlessly as an extension of our product management teams, which has enabled us to dramatically increase release velocity and quality simultaneously.
Terry Leahy, CEO, Meridian Medical Management
Symphonize brings the expertise we need to make good decisions and stay calibrated. Our teams work together seamlessly. If you sat in on a working session, it would be hard to tell the Symphonize folks from my team. They have a seat at the table for every important decision.
Ed Rose, CEO, Paqqets
Symphonize is a one-stop shop that supports us at every stage: from whiteboarding to architecture to development to implementation. They know what the market is doing and reliably guide us to next generation technologies that will put us ahead of our competition.
David Jones, CIO, Meridian Medical Management
The Symphonize Solution Architects and development team are excellent. We can assign tough tasks and know they will do them right without creating complexity or delays. I trust Symphonize to deliver on our commitment and achieve our customer’s goals because they've been doing it for 8 years now.
Fady Zoweil, VP of Professional Services, Thales Group

Connect with us

California
3017 Douglas Blvd, Ste 300
Roseville, CA 95661
Michigan
3051 Miller Rd
Ann Arbor, MI 48103
Bengaluru
Beech E-1, Manyata Embassy Business Park
Ground Floor
Outer Ring Road, Nagawara
KA - 560045
Hyderabad
3rd Floor, Plot No. 14/2
Sector-1, HUDA Techno Enclave, Madhapur
TS - 500081
Vijayawada
3rd Floor
Sai Odessey Complex
NH16 Service Road Gurunanak Colony
AP - 520008