Mitsubishi Electric Automotive America (MEAA), a Tier 1 supplier to the automotive industry and affiliate of Mitsubishi Electric Corporation, delivers cutting-edge mobility solutions — including autonomous-ready infotainment systems, ADAS technologies, and high-definition displays.

With a 100-year legacy of innovation and a global reputation for excellence, MEAA needed a digital presence that would stand out in a competitive automotive landscape while honoring the rich heritage of its parent brand.

MEAA partnered with Symphonize to craft a bold, modern website and refreshed brand identity that would connect with automotive manufacturers, partners, content creators, and prospective talent.

A Distinctive Brand Identity and Flagship Website.

Symphonize worked closely with MEAA to develop a comprehensive brand strategy and design a flagship website that highlights MEAA’s evolving role in shaping the future of mobility. The result is a digital platform that engages diverse audiences and supports MEAA’s goals of lead generation, partner engagement, and talent acquisition.

Brand Messaging Strategy: Developed a powerful positioning statement — “We are innovation, electrified” — reflecting MEAA’s 100-year history of engineering excellence and forward-thinking innovation.

Comprehensive Discovery Process: Conducted stakeholder interviews to establish user personas, audience goals, and user stories, ensuring the website experience was aligned with real-world needs.

Scalable Visual Language: Designed a flexible brand system that ensures consistency across the website and can be extended to other MEAA platforms and marketing materials.

Versatile Communication Tool: Built a content-rich platform for delivering product updates, news, and announcements — adaptable to urgent and long-term communication needs.

WordPress Development: Delivered a robust, scalable website built on WordPress, enabling easy content management for MEAA’s marketing team.

A Digital Experience That Drives Engagement and Industry Leadership

The new MEAA website seamlessly combines bold messaging with innovative design, positioning MEAA as a leader in the automotive industry and reinforcing its role in driving the future of mobility.

The platform has been praised by internal stakeholders and external audiences alike for its ease of use, compelling storytelling, and ability to connect with manufacturers, partners, and talent. It serves as a critical tool for lead generation, partner engagement, and recruitment — helping MEAA stand apart in a crowded market while staying true to its legacy.

By capturing the essence of MEAA’s innovative spirit and aligning it with a modern, mobile-first user experience, the website reinforces MEAA’s position as a company built for the mobility age

Increased engagement

Intuitive Navigation

Bold Design

We deliver solutions to:

Patricia Campbell, Chief Operating Officer.
Christian Financial Credit Union

"The Symphonize team is amazing! Their ideas and designs for our website are truly exceptional, and they consistently follow through on delivery. With their flexible, collaborative approach, they are a pleasure to work with, and we just love the end result."